The 7 Irrational Behaviors of Black Friday

Adam Johnstone November 26 2015

The 7 Irrational Behaviors of Black Friday

Why does Black Friday lead shoppers to grab and fight, especially when the stakes are often as low as fifty percent off toasters?Over the last few decades, social scientists have cataloged the many different factors that lead to irrational consumer behavior, and Black Friday touches on nearly that entire list.Luckily though, if shoppers stay aware of how Black Friday is designed to make ...

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